About Us | Phishing Simulation & Security Awareness Training Since 2010

In Few Words

Who are we

Bait and Phish is a phishing simulation and security awareness training platform built and run by a small team since 2010. We help organizations measure how susceptible their employees are to phishing, then automatically assign training to the people who need it most. Customers range from small businesses running their first baseline test to enterprises managing tens of thousands of seats.

Mission & Vision

Phishing remains the entry point for the majority of breaches because employees are the easiest path past technical controls. Our mission is to make continuous phishing simulation accessible without enterprise overhead, so any organization can build a measurable security awareness program. We believe people are not the weakest link, untested people are.

Strategy

Realistic simulations across email, SMS and voice. Auto-assigned training the moment a user clicks. Reporting that satisfies cyber insurance and compliance audits. We focus on the modern attack patterns most platforms still miss, including AiTM proxies, OAuth consent phishing, callback phishing and SMS smishing.

Bait & Phish security awareness training approach

Bait & Phish phishing simulation strategy

Meet our team

A small, focused team that builds, supports and delivers the platform. Sixteen years on, we are still the people answering your support tickets and shipping product.