Free phishing simulation planning tools

Tools

Free interactive calculators and templates for phishing simulation program planning

Free Phishing Simulation Tools

Interactive tools for security program owners, CISOs and procurement teams evaluating, justifying or operating a phishing simulation program. All free, no signup required, no email gate.

Calculator

Phishing Program ROI Calculator

Estimate the ROI of a continuous phishing simulation and security awareness training program. Inputs include headcount, current click rate, target click rate and average breach cost. Outputs avoided breach cost, premium reduction, payback period and 3-year ROI multiple.

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Estimator

Cyber Insurance Premium Impact Estimator

How much does a phishing simulation program reduce your cyber insurance premium? Inputs include current premium, industry tier, click-rate trend and 6 program-control checkboxes. Outputs underwriting credit range, savings range and a dynamic evidence checklist.

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Template

Phishing Simulation RFP Template

Copy-and-paste RFP template for procurement teams evaluating phishing simulation vendors. Nine sections covering scope, functional requirements, technical integrations, content library, reporting, compliance evidence, pricing, vendor questions and scoring rubric.

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When to use each tool

The three tools above cover the three points where a security leader most often needs to defend a phishing simulation program to a non-security audience - building the budget case, scoping a procurement and quantifying the cyber-insurance benefit.

Reach for the ROI calculator when you are building the budget case for executive leadership or a board. The output frames program cost against avoided breach cost, cyber-insurance premium reduction and payback period in a single chart that an audit committee can absorb in 30 seconds. Use it before a budget meeting; bring the printed output, not the URL.

Reach for the RFP template when procurement is asking for a vendor-evaluation document. The nine-section structure mirrors what enterprise procurement teams expect to see and produces a scoring rubric you can tune to your organization's weights. The template is vendor-neutral; we welcome being scored against KnowBe4, Proofpoint, Cofense or any other vendor on the same criteria.

Reach for the cyber-insurance estimator when your broker has asked about phishing controls during renewal preparation. The tool produces an underwriting credit range and a dynamic evidence checklist tied to the controls you actually have in place. Most useful 60-90 days before a renewal cycle, when there is still time to close gaps before the questionnaire is submitted.

All three tools are free to use, no signup required, results computed in-browser. If you would like a working version of the platform itself rather than a planning artifact, the 25-user free trial ships you a real campaign in 30 minutes; if you want sales-stage scoping help, contact us directly with employee count, compliance frameworks (SOC 2, HIPAA, PCI DSS, etc.) and a renewal or audit timeline if applicable.